2024 was a record year for Stuck in Iceland Travel Magazine

Stuck in Iceland Travel Magazine had a fantastic year in 2024! I am grateful for the magazine’s success this year. Over 108 thousand people read the magazine, a 70% increase since 2023! Over six thousand people subscribed to my newsletter and received discount codes for hundreds of tours and travel services. I hope they had a fantastic vacation in Iceland and were able to save on great experiences using my discount codes. The fact that most of my readers and subscribers find the magazine through search engines or visit its website directly is important for two reasons. Firstly, it shows me that I am creating something that creates value for people. Secondly, it makes the magazine financially viable and, yes, quite profitable, in case you are wondering.

Video: Stuck in Iceland Wrapped 2024

Life is good!

This has been a good year for me personally. Life rolls on; my daughter is killing it in her political science studies at the University of Iceland, and my wife continues to wow her audiences here in Iceland and abroad with her singing. Our two cats continue to be amusing little rascals. If you are into cats, you can even follow my three-legged terror, Krummi (slang for raven), on Instagram. If you want to follow me on Instagram, I am @jonhth there.

I started working in marketing for Lava Show

I left my marketing job at Controlant and started working in digital marketing for the fantastic Lava Show in November.The company operates unique experiences in Reykjavik and the wonderful village of Vík. It is the hottest show in town, for sure! We have big plans for the Lava Show, and I am so proud to be working with the wonderful founders. Just look at the reviews Lava Show has on Google and Tripadvisor. Anyway, stay tuned! I am very aware and thankful for how blessed and privileged we are in a world where too many people are struggling.

Júlíus Jónsson, the co-founder of the Lava Show, shows the properties of free-flowing lava.

Curating the best tours available for my readers and subscribers

The curated selection of tours I created on the Viator platform was also successful. I took a lot of time to select what I think are the best experiences in Iceland available there. My hope is that the list of tours in Iceland will enable you to have the right experience in Iceland. I will continue to refine those lists.

Thanks to my partners in the Icelandic travel industry

I am also very grateful for my 52 partners in the Icelandic travel industry, who have been super-generous with their offers to my subscribers. I appreciate them all; they are top-quality companies striving to create great customer experiences.

Thanks to all my interviewees

I published 26 interviews in 2024, and I thank the interviewees for taking time from their busy schedules to answer my questions. The unique and local interview perspective is an excellent addition to my magazine.

There are challenges

Of course, this project has some challenges. Mostly, it is about finding the time to create new content and keeping everything current. I am very much aware that my social media game is not what it should be. It is also clear that search engines heavily favor bigger players –  staying high on search engine results is tough for a one-man show like Stuck in Iceland Travel Magazine. I am pretty sanguine about this. The beauty of running Stuck in Iceland is that it is completely up to me what I do with it! I will keep doing it while I enjoy working on the project or until my readers, subscribers, and partners signal that they no longer like it!

Thank you for the five-star reviews on Trustpilot

Anyway, I still enjoy running the magazine. My joy comes from the support I feel from my readers, subscribers, and partners. Thank you so much! I am also blown away by the twenty-seven five-star reviews the magazine has on the Trustpilot review site. Thank you so much, reviewers, for taking the time to write a review and being so generous to the magazine. 

What can you expect in 202 for Stuck in Iceland Travel Magazine?

I want to do more to highlight eco-friendly travel and experiences offered by local people in each region. I also want to highlight more Icelandic artists, scholars, entrepreneurs, and scientists. There is so much happening in Icelandic society, so many creative Icelanders deserve a spotlight on what they are doing in their fields. I will do my best to do just exactly that. But don’t worry, I will ask everybody for travel advice that I hope will help you have a fantastic vacation in Iceland. But enough of that. Here are the articles and interviews my readers and subscribers read the most in 2024.

The five most-read interviews in Stuck in Iceland Travel Magazine in 2024 are the following:

1. Self-Drive guides for Iceland: John Lloyd’s expertly curated routes

John Lloyd, an Iceland enthusiast with 19 visits since 2012, has crafted comprehensive self-drive e-guides titled “Iceland – Route 1 and Beyond.” These guides cover major driving routes, offering detailed instructions and personal photographs, making them invaluable for both newcomers and seasoned travelers. Available on Amazon, they provide historical context, practical tips, and vivid descriptions to enrich your Icelandic adventure.

2. Litli Barinn in Reykjavik:  a haven of Icelandic culture and warmth

Nestled in Reykjavik’s historic Vesturbær neighborhood, Litli Barinn is a cozy bar within the Local 101 hotel, managed by Alma Bremond and David Siklos. The bar immerses guests in Icelandic culture through local music, art, and a curated menu of wines, beers, and comfort dishes. Open daily with a happy hour from 3 to 6 PM, it offers a genuine taste of Iceland’s hospitality.

3. Lee-Anne Fox’s Iceland travel tips from 17 visits

British traveler Lee-Anne Fox shares insights from her 17 trips to Iceland. She discusses her favorite destinations, including the Laugavegur trail, and offers practical advice for fellow travelers. Her deep appreciation for Iceland’s landscapes and culture provides valuable guidance for those planning their own journeys.

4. Ólafur Darri’s travel advice: insights from the star of ‘Trapped’

Ólafur Darri Ólafsson, renowned for his role in the series “Trapped,” shares his travel recommendations within Iceland. He emphasizes the beauty of the Westfjords and the importance of exploring lesser-known areas. His perspective encourages travelers to venture beyond typical tourist spots to experience the country’s authentic charm.

5. From LA to Reykjavik: how Paula Gould found her roots in Iceland

Paula Gould, an American-born entrepreneur, recounts her journey from Los Angeles to Reykjavik. She discusses her work in technology and innovation, helping Icelandic companies enter international markets. Her story reflects the blend of cultures and the dynamic business landscape in Iceland.

Here are the top five articles for Stuck in Iceland Travel Magazine in 2024.

1. The 2026 Solar Eclipse in Iceland

Get ready for one of nature’s most awe-inspiring spectacles! This guide details how to experience the August 12, 2026, total solar eclipse from the best locations in Iceland, including the Westfjords and Snæfellsnes peninsula. Learn why Iceland’s clear skies and dramatic landscapes make it the ultimate destination for this cosmic event.

2. How to Pay for Things in Iceland

This guide on how to pay for things in Iceland is all about helping you navigate the Icelandic almost-cash-free economy.  From using contactless cards to understanding mobile payment apps, you’ll learn everything you need to ensure smooth transactions during your trip.

3. The Dark Side of Thingvellir

Uncover the hidden stories behind Iceland’s iconic national park.  This article explores the darker, lesser-known aspects of Thingvellir.

4. Essential Icelandic Phrases for Travelers

Immerse yourself in Icelandic culture by learning key phrases. This guide offers practical expressions for greetings, dining, and exploring, ensuring you can connect with locals and enrich your travel experience.

5. Best Places to Visit in North-West Iceland
The Northwest is a treasure trove of untouched beauty. This article highlights must-see spots like Hvítserkur and Kolugljúfur Canyon, offering tips for making the most of this serene region.

Thank you for making 2024 unforgettable. Here’s to more adventures in 2025!